Choose by product type
A CRM, an AI agent and a marketplace fail in different ways: a missed handoff, an action nobody can trust, or one side unable to finish its job. Choose the product type whose roles and decisions match yours.
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Your product uses AI to answer, suggest or decide
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An AI agent talks to people or acts on their behalf
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You sell a subscription that has to activate and retain
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Several roles inside one business use it
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Thousands of employees, strict permissions and approvals
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Teams live in records, pipelines and deals
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Work orders, stock and approvals run the company
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Developer Tools & Infrastructure UX
Your users are engineers configuring and diagnosing systems
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Two sides meet and have to trust each other
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People reserve time, places or tables
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Money moves: payments, refunds, payouts
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The product controls a physical device
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People learn and track their progress
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Members gather and take part
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Marketers need to see which spend works
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Sales teams need the right material at the right moment
All product expertise
From AI agents and SaaS to CRM, marketplaces and connected devices.
Choose by product model
B2B needs roles and permissions, consumer products need value fast, enterprise has to scale across teams and data.
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AI Product Design
Interfaces for AI suggestions, output context and limitations, feedback, human control and recovery when the model is wrong.
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B2B Product Design
Products for buyers, admins and daily users at once: organisation onboarding, roles, permissions and team workflows.
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SaaS UX Design
Activation, onboarding, recurring use, plans and account growth for subscription products.
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Enterprise UX Design
Workflows across teams and modules: permissions, navigation through large data sets and modernising legacy products.
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B2C & Consumer Product Design
Consumer onboarding that explains value fast, low-friction activation, repeat use and trust.
Design complex operational software
For people who configure systems, work through large data sets and handle exceptions all day.
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Developer Tools & Infrastructure UX
Interfaces for configuration, monitoring, logs, deployment states, permissions, failures and other technical workflows.
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CRM Design
Pipelines, customer records, communication history and the handoffs between sales, success and support roles.
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ERP & Internal Tools Design
Operational tools with permissions, approvals, work orders and the dependencies between them.
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Geospatial & Map Interface Design
Map layers, objects, coordinates, zones and filtering for location-based work.
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Compliance & RegTech Product Design
Evidence collection, reviews, exceptions, approvals and a readable audit trail.
Design products built around transactions
Where pricing, availability, status and trust decide whether the deal goes through.
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Marketplace Design
Two-sided journeys: listings, discovery, matching, reputation and the states both sides see.
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Booking & Reservation App Design
Availability, time slots, changes, cancellation and the operator view behind every booking.
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POS Software Design
Fast checkout on touch hardware: catalogue search, payment states, refunds and staff roles.
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Investment Platform Design
Portfolios, performance, orders and risk information investors can read before they act.
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Payment Product Design
Funding, authorisation, settlement, refunds and every failure state between payer and recipient.
Design products that connect people, systems and environments
Where the product lives beyond one screen: a device, an agent, a course or a community.
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IoT & Connected App Design
Pairing, device states and control when a device is offline, unavailable or only partly configured.
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AI Agent & Conversational UX Design
Agents that act for the user: configuration, permissions, previews, confirmation and an account of what they did.
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Community & Membership Platform Design
Member roles, discovery, contribution, moderation and paid access.
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LMS & Learning Platform Design
Courses, prerequisites, progression, assessment and completion for learners, teachers and admins.
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AR App Design
Interfaces tied to physical space: placement, scale, camera permissions and model selection.
Design tools for marketing, sales and revenue teams
For teams that run campaigns, audiences, content and revenue data together.
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Marketing Analytics & Attribution Design
Attribution models, conversion paths and data freshness explained next to the numbers they change.
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Marketing Automation Platform Design
Campaign and journey builders with triggers, branches, audiences, testing and safe activation.
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SEO Software Design
Keyword and ranking data, audit findings, prioritisation and editor guidance.
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Sales Enablement Platform Design
Lead and sales workflows, seller onboarding, practice, content discovery and manager feedback.
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Creative Operations Software Design
Assets, versions, briefs, review, approval and handoff to distribution.
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Influencer & Creator Platform Design
Creator discovery, eligibility, collaboration terms, deliverables and campaign management.
Tell us what your product is
Describe the product, the people using it and where it gets hard, and we will tell you how we would approach it.
Common workflow and complexity patterns
Different products fail in the same few places. These are the patterns we design for most.
- Roles and permissions
- Who sees what, who approves what, and what happens when someone lacks access.
- Dense records
- Tables, histories and filters people read all day without losing their place.
- States and failures
- Empty, loading, partial, failed and offline states designed rather than left to chance.
- Trust in automation
- Showing what AI or automation did, the context and limitations of its output, and how people can review or recover from it.
Product types in our work
Products we designed, from AI agents and SaaS to mortgage CRM, workforce operations and warehouse robotics.
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AI · B2B SaaS · Web app
Nexus
Designed an Agent Builder set up through conversation, and Computer Use for browser tasks people can watch and take over.
- 200+ Unique screens
- 3 Experts on the team
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SEO · SaaS · Web platform
SEOSpace
Designed one SaaS system across a Chrome extension, a web app and a landing page, over 400 screens.
- 400+ Unique screens
- 5 Experts on the team
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Robotics · Warehouse ops · Web SaaS
Vecna Robotics
Redesigned the operations console where site leads configure robots and read a warehouse shift.
- 192 Unique screens
- 3 People on the ANODA team
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Developer Tools & Infrastructure UX
DevTools · Bug tracking · Web SaaS
MantisHub
Redesigned a hosted bug tracker's issue lists, filters and notes without losing their density.
- 52 Unique screens
- 3 Experts on the team
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Mortgage · FinTech · Desktop + mobile web
Sail
Redesigned Sail’s mortgage CRM inside its existing system, connecting loan pipelines, records and pricing scenarios across desktop and mobile web.
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HR tech · Workforce platform · Web
Remote Leverage
Designed HRIQ’s workforce lifecycle for talent, business managers and operations managers, from onboarding and documents to timesheets, payments and offboarding.
About our product expertise
What is the difference between expertise and industries?
Expertise is the type of product: a CRM, a marketplace, an AI agent. Industries are the sector it serves: fintech, healthcare, logistics. A CRM for healthcare draws on both.
Our product type is not listed. Can you still help?
Probably. Most products combine patterns from several of these types. Tell us what the product does and who uses it, and we will say honestly whether we are a fit.
Do you only design, or also build these products?
Both. We design them, and Frontend Development or Web App Development can follow our design or start from yours.
Can you show work in our product category?
Some of it is published in our work; some is under NDA, and we can walk you through it on a call without showing confidential material.
Do you work with early-stage products or mature platforms?
Both. A first release needs a focused scope and a clear core journey; a mature platform needs changes that do not break what people already rely on.