- years
- 13
- apps shipped
- 100+
- people
- ~30
- repeat clients
- 85%
How we grew up.
Thirteen years, one problem we kept running into — and a studio that grew around fixing it.
- 2013 · Kharkiv
Mobile apps for founders
I started ANODA designing and building mobile apps for founders who needed a product that actually worked.
- Then
Full custom development
As our clients grew, the work grew with them — from mobile into full custom development.
- The turn
The problem we kept seeing
People would sign up for a product and quietly stop using it. Understanding why that happens, and fixing it, is what ANODA slowly became.
- Today
UX optimization
Finding where a product loses users and revenue, and making the changes that move those numbers.
Small on purpose.
Around thirty people — women-owned, founded in Ukraine, headquartered in Tallinn, and working remotely across Europe and North America. We take on a few teams at a time, learn their product and their numbers properly, and stay long enough to really change them. That part hasn’t changed since the first app we shipped.
Design isn’t decoration.
Three ideas have shaped every project we’ve taken on — and they’re why clients keep coming back.
-
Measured, not admired
A redesign that doesn’t move activation, retention or revenue is just a repaint. We’d rather ship less and prove more.
-
You can’t fix what you can’t see
Products leak users at screens nobody’s looking at. Finding those screens is half the job — and the half most studios skip.
-
Embedded beats handed-off
The best design doesn’t arrive as a finished file. It happens inside your team, in your tools, on your timeline.
Who you actually work with.
No rotating cast of juniors. Senior practitioners who plug into your org, learn your product, and stick around — the people who start your project are the people who finish it.
-
Oksana Kovalchuk
Founder & CEO
Founded ANODA in 2013 and never stopped practising — she still reviews the work and reads the numbers on every engagement.
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Helen Kasai
Head of Product Design
Owns the bar: nothing leaves until the flow actually holds — and until it looks right.
-
Diana
Lead UX Designer
Turns tangled flows into ones users actually finish — the research-to-interface bridge on every engagement.
-
Karyna
General Manager
Keeps pods, timelines and delivery on track, so the work ships against your numbers — on your cadence, not ours.
-
Noah Chen
Product & Client Success Manager
Behind them, ~30 senior product designers, researchers and design engineers — women-owned and distributed on purpose, so your pod is awake when your users are.
Where we work
- Tallinn — HQ
- Ukraine
- Spain
- Poland
- Portugal
- France
- Canada
- USA
- Remote-first
Why I still run this myself.
Thirteen years in, I’m still the one reading the metrics with the team — and still in the room when we have to tell a client something they’d rather not hear. ANODA is owner-operated on purpose: not a revolving door of juniors behind an account manager.
I’m personally accountable for who we put on your product, and for whether the number actually moves. That’s a harder promise than “we’ll send the files” — and it’s the whole reason most of our clients come back for the next project.
I’ve never wanted ANODA to be the biggest studio. I want it to be the one a founder trusts with the part of their product that’s quietly losing them money — and the one still standing to answer for it years later.
Oksana Kovalchuk Founder & CEO Thirteen years, by the numbers.
The numbers a founder actually reports on — activation, retention, revenue. These are the ones our work moves.
- +45%
- Average engagement lift within six months of an ANODA redesign.
- +60%
- Average customer-acquisition growth once the funnel stops leaking.
- 85%
- Of clients come back for the next engagement. The work compounds.
- 4.9/5
- Across 100+ verified reviews — 100+ products shipped, 30+ awards.
Recognised by
- Clutch — Top UX & Top Product Design, Estonia 2023
- Upwork Top Rated · 100% job success
- GoodFirms Top Mobile
- Behance-featured
Like how we think?
If your product’s leaking growth, that’s exactly the kind of problem we like. Tell us where it hurts — we’ll tell you what we’d do about it.