ANODA Discuss your product

SaaS UX Design Services

Design the parts of a SaaS product that decide whether an account stays — the first session, the work people come back for, and the moments a plan, a seat or a role changes.

Discuss your product Explore our work
A tower of white ceramic blocks leans over and a steel robotic arm on a post catches its top, an orange wedge under its base.
For SaaS teams
With a live product or a first release ahead
Starts where you are
New, live or scaling — a service for each
Roles and permissions
Designed with every flow
Rollout-safe changes
For customers already in the product

In short

A SaaS product people activate in, come back to and grow with.

What's included

  • Activation and onboarding
  • Roles and permissions
  • Dashboards and recurring work
  • Trials, plans and seats

Helps you decide

  • Which journey to fix first
  • Which service fits your stage
  • What engineering needs to ship it safely

Where it stops

B2B Product Design

How an organisation works: approvals, departments, procurement.

SaaS UX Design

How one account activates, returns and grows.

Not included

  • One fixed price for every product
  • Activation, retention or revenue figures

The right service for the product's stage

Where your product is today decides where we start.

Discuss your product

  1. Before the first customers

    Roles, workflows and the first-run journey designed from the ground up, with a prototype to test before build.

    UI/UX & Product Design

  2. Live, with people stalling after sign-up

    An evidence-based review of onboarding, activation and the recurring flows, with fixes in priority order.

    UX Audit

  3. Live, and outgrown by its customers

    A redesign that keeps the workflows and terms customers rely on while navigation, dashboards and states change.

    UI Redesign

  4. Scaling to more teams and modules

    Components, patterns and rules, so every new feature looks and behaves like the rest of the product.

    Design Systems

Whichever you start with, your engineers get the workflow and role model, the rules for states, data and permissions, and the design files.

Designed for the second session, not only the first.

A SaaS product earns its place when people come back to it. The design follows an account from trial to renewal, role by role.

Roles

  • Trial users
  • Account owners and admins
  • Everyday members
  • Billing contacts
  • Invited guests

Key tasks

  • Reaching a first useful result in the first session
  • The recurring job people log in for every week
  • Inviting a team, setting roles and sharing work
  • Changing a plan, seats or billing without a support ticket

  1. Activation and onboarding

    Sign-up, setup and the first useful result, with empty states that teach instead of blocking.

  2. Roles and permissions

    Who can see, edit, invite and pay — and what the product looks like for each of them.

  3. Recurring workflows

    The daily or weekly job, made fast for people who already know the product.

  4. Dashboards and data

    What each role needs to see first, with filters, density, and data that arrives late or not at all.

  5. Subscription and account growth

    Trials, plan limits, upgrades, seats, renewals and cancellation, designed as part of the product rather than a billing page.

States every screen is designed for

  • First run with no data
  • Trial ending
  • Plan limit reached
  • Permission denied
  • Invited, not yet active
  • Loading and partial data
  • Error and recovery
  • Bulk actions and long lists
  • Downgrade and cancellation

What stays

  • Workflows and shortcuts customers use every day
  • The terms, data and integrations they rely on
  • Existing accounts, roles and permissions

What changes

  • Onboarding that assumes a sales call
  • Navigation that grew one feature at a time
  • Dashboards that show everything to everyone

Engineering handoff. Flows with their roles and states, a permission matrix, data and edge-case notes, and a rollout note for every change existing customers will notice.

When SaaS UX design is the right frame

It fits when the product lives on accounts that activate, return and grow.

  • People must come back

    The product lives on recurring use, and drop-off or churn is the problem.

  • Several roles share an account

    Admins, members and billing contacts need different views and rights.

  • Customers are already in it

    Changes have to land without breaking the workflows people rely on.

  • Someone can decide

    A product owner can review flows and settle trade-offs with engineering.

A different starting point

Tell us what your product needs

Share where the product is and what has to change. We will come back with a useful scope and a realistic next step.

Discuss your product Explore our work

How the engagement works

What we need from your team, who does what, and what happens after the handoff.

What we need to start

The product
Access to the live product or staging, with a test account for each role.
Evidence
Analytics, funnel data, support themes and the reasons accounts leave.
Decisions
A product owner who can review flows and settle trade-offs.
Engineering
The team, the stack's constraints and how releases reach customers.

Who does what

ANODA
maps the workflows and roles, designs the flows, states and screens, and documents what engineering needs.
Your team
gives access and context, reviews each step, builds the product and plans the rollout to existing customers.

In the client's words

This was a large design project in which these guys excelled. Their expertise as a UX agency was evident throughout — especially in the attention to detail in user testing and seamless user flows. Will definitely be hiring again.

Riley Thomas Infinite Touch Read the Moka case

Related services

Product types

Industries

Which journey is costing you accounts?

Tell us what the product does, who uses it, and where people stall or leave.

What do you need? *
Project budget (USD) *

What is your product, who uses it, and what would you like us to do?

    Within 15 minutes, we’ll reply with initial feedback and follow-up questions.

    Read more about SaaS design

    All articles

    SaaS UX Design: common questions

    Can you redesign our SaaS without disrupting existing customers?

    Look for one that shows redesigns of live products and explains what it kept. On MantisHub we redesigned selected issue workflows and kept the information density its experienced users rely on. We map what customers rely on first, and plan with your team how each change reaches them.

    What should a SaaS redesign cover beyond the visual interface?

    Onboarding and activation, roles and permissions, the recurring workflows, dashboards and their data states, and the account moments — trials, limits, upgrades and cancellation. A new look over the same structure rarely changes how the product is used.

    Which workflows and roles do you design for?

    Sign-up and setup, the first useful result, the recurring job people log in for, team invitations and sharing, and plan and billing changes. Roles usually include trial users, account owners and admins, everyday members, billing contacts and invited guests.

    Which service should we start with?

    It depends on the product's stage: UI/UX & Product Design before the first customers, a UX Audit when people stall after sign-up, UI Redesign when customers have outgrown the product, and Design Systems when it scales to more teams.

    How do you handle permissions, data and edge cases?

    With the flows, not after them. Each screen is drawn for no data, partial data, loading, errors, limits and denied access; permissions are set out in a matrix engineering can check the build against.

    What do you need from our team?

    Access to the product or staging with a test account for each role, the analytics and support themes you have, a product owner who can decide, and contact with engineering so constraints shape the design early.

    Which SaaS products have you designed?

    Published case studies of SaaS platforms we designed or redesigned — Superstream, MantisHub, Concussion Media, Moka, SEOSpace, Xensam and others — each with its own figures.

    Can you work with our product, design system and team?

    Yes. Most SaaS work starts from a product in use. We work in your design files and system where they exist, alongside your designers and engineers, and hand over everything we make.