ANODA Discuss your product

SEO Software Design Services

Hundreds of audit findings can overwhelm your next customer. ANODA turns technical results into prioritized tasks and advice where people work, so your SEO product becomes easier to start, return to and choose.

Discuss your product Explore our work
A steel robotic arm on a pedestal lifts an orange result slab onto the top of a white ceramic staircase of result cards.
Custom scope
Set in the service’s proposal
Experts and beginners
One product, two kinds of user
Extension and web app
Designed as one system
Build-ready handoff
Flows, states and prototype

In short

SEO software that turns findings into fixes, for specialists and first-timers alike.

What's included

  • Site audits and findings
  • Priorities and task lists
  • Keyword research and tracking
  • Browser extension panels
  • Projects, clients and reports
  • Scores and re-checks

Answers you'll have before development

  • Which finding should a user fix first?
  • What belongs in the extension, and what in the app?
  • How much SEO must a user already know?

Where it stops

Marketing Analytics & Attribution Design

Reports paid campaigns, spend and conversions.

SEO Software Design

Turns crawls, rankings and audits into tasks on the page.

Not included

  • SEO services or rankings for your site
  • Crawler or ranking-data engineering

From a crawl to the one fix that matters today

Another score or tooltip cannot replace a clear next step. An SEO tool fails when it hands over a report and walks away. Good audit platform and keyword research tool design starts from what a user does next with each finding, keyword and score, and where they are when they do it.

Discuss your product
  • A ceramic web-page slab with three flag pins of different heights, the tallest in graphite.

    Audit findings and priorities

    Issues grouped, explained in plain words and ordered by what to fix first.
  • A ceramic search bar in front of a five-step ranking ladder on a steel frame, a graphite marker on one step.

    Keyword research and tracking

    Keywords searched, filtered and compared by location, device and date.
  • A ceramic browser window with a slim side panel sliding out on steel rails, a small gauge in the panel with a graphite needle.

    Browser extension panels

    A score, the advice and a re-scan, in a panel that sits beside the page.
  • A ceramic file box of project folders on a steel frame, one pulled up and open to a bar-chart report, its tab graphite.

    Projects, clients and reports

    Sites and tasks with statuses, and reports that open into the detail.

You receive

  • Flows for every user type
  • A state and plan-limit matrix
  • UI and a clickable prototype
  • Walkthroughs with your engineers

Designed for the finding nobody understands yet.

SEO tool UX design has two readers: the specialist who wants every row, and the site owner who wants to know what to do next. Every screen is drawn for both, and for the moments the data runs out.

Every screen is designed for

  • Crawl still running
  • Site blocked the crawler
  • Hundreds of issues at once
  • Fixed, not yet re-checked
  • Keyword with no data
  • Ranking dropped overnight
  • Plan limit reached
  • Extension on an unsupported page
  • Report shared with a client

When SEO software design is the right frame

It fits when your product finds problems on websites, and its value depends on people actually fixing them.

  • Findings pile up unfixed

    Users run audits, get long lists and do not know where to start.

  • Experts and beginners share it

    SEO specialists and site owners use one product with very different skills.

  • The work happens on the page

    Advice is needed in the editor or the browser, not only in a dashboard.

  • Agencies report to clients

    Projects, task statuses and reports have to travel beyond the tool.

A different starting point

Let's turn your findings into fixes

Bring us the audit result or setup step where users abandon your tool. ANODA will design its priorities, explanations and next actions into a product journey that gets people from finding a problem to fixing it.

Discuss your product Explore our work

Scope, access and who does what

SEO tools are designed one surface at a time — the extension, the app or a single module — through one of our services. Its proposal sets the terms.

Scope
Per service fixed or phased, set in the proposal
Timeline
Agreed after scope, access and dependencies
Discuss your product

  1. You provide

    The product
    Access to the app, the extension and staging, with test sites and a test account per plan.
    The data
    What the crawler and data sources return, how often, and where they fall short.
    The people
    Time with specialists, agency staff and site owners, and your support team's themes.
    Engineering
    The crawler, the ranking data, the browser platforms and their limits.

  2. Who does what

    ANODA
    Maps what each kind of user does with a finding, designs the flows, states and screens, and documents what engineering needs.
    Your team
    Owns the crawler, the data and the SEO logic, reviews each step, and builds and ships the app and extension.

  3. Boundaries

    Outside SEO software design
    SEO services for your own site, crawler and ranking-data engineering, SEO rules and scoring logic, and development.
    After the design
    A partner, your own engineers or our MarTech Development team can build it. Implementation reviews are scoped separately when needed.

Related services

Product types

Industries

Where do your users stop fixing?

Tell us what the product checks, who uses it — specialists, agencies or site owners — and where they get lost.

What do you need? *
Project budget (USD) *

What is your product, who uses it, and what would you like us to do?

    Within 15 minutes, we’ll reply with initial feedback and follow-up questions.

    Read more about audits and structure

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    SEO Software Design: common questions

    We're building an SEO tool with a Chrome extension. Have you designed one before?

    Yes. SEOSpace combines a Chrome extension, web app and landing page in one design system. When choosing a team, ask to see how those surfaces carry the same findings and next actions. Ask how it handled a full SEO suite in a narrow panel, how it presented the score and explained the findings, and how the extension and the web app stayed one product. Our SEOSpace case covers all three — SEO extension UX inside the Squarespace editor, a web app for the deep work and the landing page — on one component set.

    Our users aren't SEO experts. How should the tool tell them what to fix first?

    Lead with the state of the page, then one next step at a time. A score says how the page is doing; findings are grouped and ordered by what to fix first, each written as advice in plain words, with the detail one click away for the specialist. After a fix, a re-check shows the change. In SEOSpace, the extension leads with one score for the page and keeps the advice in drop-downs until they are needed.

    Which roles and workflows does SEO software design cover?

    SEO specialists who audit and prioritise, agency staff who manage many client sites and report on them, site owners doing their own SEO for the first time, content editors who fix pages, and admins who manage plans and seats. The workflows run from adding a site and crawling it to reading findings, working through tasks, researching and tracking keywords, local and backlink views, re-checking, and client reports.

    Which ANODA services fit an SEO product?

    A UX Audit shows where users stall in the current tool — SEOSpace itself started with one. UI/UX & Product Design takes a new product to handoff, Product Redesign rebuilds a live one, Web App Design covers the tables and projects, and Design Systems keeps the extension, app and site on one component set. MarTech Development builds the result. We design SEO products; we do not run SEO for your site.

    How do you handle crawl limits, missing data and other edge cases?

    With the flows, not after them. Every screen is drawn for a crawl still running, a site that blocks the crawler, hundreds of issues at once, a fix not yet re-checked, a keyword with no data, a ranking drop overnight, a plan limit reached, the extension opened on an unsupported page, and a report shared with a client. Plan limits and client access are set out in a matrix engineering can check the build against.

    What do you need from our team to start?

    Access to the app, the extension and staging with test sites and a test account per plan. What the crawler and data sources return, and where they fall short; time with SEO specialists, agency staff and site owners; the questions your support team hears again and again; a product owner who decides; and the engineers who own the crawler and the data.

    What SEO software have you designed?

    We designed SEOSpace for people who run Squarespace sites — 400+ screens by a team of 5 experts, spanning the Chrome extension, the web app and the landing page. The case study shows the audit findings, the extension's scan panel, local SEO and keyword tracking. The crawler and ranking data behind them were SEOSpace's own engineering, not ours.

    Our extension and web app are live. Can you improve them without starting over?

    Yes. SEOSpace started as a UX audit of the product already in use — seven usability reviews, each finding with a recommendation — and the audit steered every phase after it. The work happens in your files and components, reviewed by your product team and engineers, so the extension and the web app keep sharing the same parts.