Choose by sector
Start from the sector your product serves.
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Campaigns, audiences and attribution
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Pipelines, deals and revenue teams
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Content, audiences and subscriptions
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Money, risk and regulation
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Policies, claims and underwriting
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Wallets, tokens and digital assets
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Patients, care teams and privacy
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Learners, teachers and progress
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Hiring, people and payroll
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Catalogues, carts and orders
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Listings, viewings and deals
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Trips, stays and bookings
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Shipments, fleets and warehouses
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Production lines, quality and maintenance
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Fields, crops and machinery
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Matches, safety and trust
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Donors, volunteers and programmes
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Citizens, services and accessibility
All industries
From fintech and healthcare to logistics and public services.
Products for audiences, campaigns, content and revenue teams
Campaigns, audiences, advertising, media and the sales teams around them.
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MarTech & Marketing Software Design
Marketing workflows for campaigns, audiences, automation and measurement.
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Media & Entertainment Product Design
Content production, publishing, playback, rights and discovery.
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SalesTech Product Design
Pipeline, outreach, enablement and revenue operations for sales teams.
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AdTech Product Design
Advertisers, publishers and media buyers: inventory, budgets, creative review and delivery.
Products where trust, risk and transaction state must be visible
Balances, fees, risk and transaction status that people can follow and trust.
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Fintech Product Design
Clear interfaces for financial decisions, transactions, account states, risk, permissions and operational workflows.
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Insurance & InsurTech Design
Quoting, eligibility, policies, claims and renewals, with every condition explained.
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Web3, DeFi & NFT Product Design
Wallets, signing, ownership, networks and the risk of each asset and transaction.
Products built around progress, care and personal outcomes
Progress, sensitive information and several roles around one person.
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Education & Learning Product Design
Courses, progression, assessment and the roles of educators, students and admins.
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Healthcare & Patient Experience Design
Patient journeys, appointments, records and care coordination between providers.
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Sports & Fitness App Design
Training plans, activity, performance and recovery.
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Beauty & Lifestyle App Design
Appointments, services, personal recommendations and subscriptions.
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HRTech & Recruitment Design
Applicants, employees, managers, documents and approvals.
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Pet Care & PetTech Design
Owners, providers, pet health, services, matching and community.
Products that connect inventory, availability and real-world operations
Comparing, booking or buying, and knowing what happens next.
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FoodTech & Restaurant Product Design
Ordering, restaurants, kitchens, delivery and reservations.
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Ecommerce Product Design
Catalogue, product discovery, checkout and fulfilment.
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Real Estate & PropTech Design
Listings, property data, applications and property management.
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Travel & Hospitality Product Design
Availability, booking, itineraries and what happens when plans are disrupted.
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Automotive & Mobility App Design
Vehicles, mobility, servicing and connected experiences.
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Aviation Operations App Design
Operational interfaces for assessment, planning and complex flight-related data.
Operational products for physical systems and technical infrastructure
Equipment, sites and incidents, for people working under time and safety pressure.
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Logistics & Warehousing Product Design
Shipments, inventory, routes and the exceptions that need someone now.
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Manufacturing & Quality Management Design
Production, quality checks, defects and approvals.
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Construction & Field Service Product Design
Sites, tasks, field teams, equipment and documentation.
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Agritech Product Design
Fields, assets, monitoring and seasonal operations.
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Energy & Smart Home Product Design
Consumption, devices, infrastructure and alerts.
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Cybersecurity Product Design
Threats, assets, incidents, investigation and remediation.
Products shaped by trust, eligibility and public responsibility
Identity, safety, eligibility and decisions with consequences beyond the screen.
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Dating App Design
Identity, matching, communication, moderation and safety.
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Nonprofit & Social Impact Product Design
Programmes, donations, volunteers and impact reporting.
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LegalTech Product Design
Legal information, cases, documents and decision support.
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Lottery Product Design
Game discovery, comparison, odds, prize tables and draw results.
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Government & Public Sector UX
Eligibility, applications, status, evidence and access to public services.
Tell us about your sector
Describe your product, the people it serves and the rules it has to follow, and we will tell you how we would approach it.
Sector-specific constraints and workflows
The sector changes what a good interface has to protect.
- Regulated sectors
- Finance, insurance and health can require audit trails, consent and review steps. Your specialists establish the applicable requirements; compliance responsibility stays with them.
- Operational sectors
- Logistics, manufacturing and field work can require shared devices, offline states and exception handling. Device and connectivity requirements depend on the actual task and environment.
- Consumer sectors
- Travel, dating, beauty and fitness need trust, quick onboarding and reasons to come back.
- Public and social sectors
- Government, legal and nonprofit services need plain language, accessibility and visible status.
Industry work
Products we designed in finance, healthcare, education, agriculture and logistics.
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FinTech · Web + Mobile
Ark Mortgage
Designed Ark Mortgage’s borrower portal across web and mobile: a seven-step application, loan stages, document uploads and signatures, with one shared UI system.
- 100 Unique screens
- 3 Designers & PM on the team
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HealthCare · AI SaaS · Web + Mobile
Clay
Redesigned a care-team CRM and designed its patient app from scratch, on one design language.
- 342 Unique screens
- 5 Experts on the team
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AgTech · SaaS · Web + Mobile
VineView
Designed yield estimates from aerial vineyard imagery on desktop, and row-by-row navigation in the field.
- 150+ Unique screens
- 4 Major features designed
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Robotics · Warehouse ops · Web SaaS
Vecna Robotics
Redesigned the command center that runs robots across a live warehouse.
- 192 Unique screens
- 3 People on the ANODA team
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EdTech · AI counselling · Web app
AispireMe
Designed AispireMe’s desktop education-planning web app for students, parents, counsellors and organisations, with AI counsel alongside the student’s plan.
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FinTech · Investing · Mobile app and website
Blackstar
Redesigned Blackstar’s Active and Auto Invest journeys, goal-based funding, wallet and portfolio analytics in light and dark modes.
About the industries we design for
Do you need prior experience in our industry?
Relevant sector experience helps. The catalogue describes our offering; published cases show the work we can substantiate. We also assess product workflows, users and constraints before deciding whether experience from another sector applies.
Who is responsible for regulatory compliance?
Your team and its specialists. We design the product so the rules are visible and followable, but we do not certify compliance.
Can you work within our industry's standards and terminology?
Yes. We learn the vocabulary and workflows early, and ask your experts to review the flows where the domain decides what is right.
Our industry is not listed. Can you still help?
Often, yes. Tell us what the product does and who uses it, and we will say honestly whether our experience applies.
Can we see work from our sector?
Some of it is published in our work; some is under NDA, and we can discuss it on a call without showing confidential material.