How To Promote Realtors App

A real estate app nobody uses is another expense competing with your marketing budget. You can pay for listings, ads and downloads and still lose the buyer before they save a property or book a viewing. Promotion must sell a clear reason to install—and the app must deliver that reason immediately.

Recommended reading: Why a mobile app matters for a real estate agency.

Realtors app is also not a quick solution to closing leads. You can use apps to get leads excited and to motivate them to look at houses, apartments or other property. But, in the end, the realtor still must communicate with their leads and convert them into the buyers or renters. Once that happens, they need to strike a deal and have a closing for it.

Why Real Estate Agent App Needs Promotion

Your app can support discovery, nurture interest and help convert it into a viewing request. It gives buyers a place to save properties, return to relevant listings and contact your team while your agents handle the relationship and the deal. Waiting for an install to become a sale is not a strategy: make the next useful action unmistakable.

To start this nurturing process, your buyers need to download your real estate app first. The right type of marketing will allow more buyers to discover your mobile app. Here is what you can do:

1. Simply tell the people that you meet about the existence of your realtor’s app.
2. Give them clear instructions on how they can locate and download your realtor’s app.

Real estate app promotion illustration with a megaphone and search, email, referral and app-store channels.

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The historical app-discovery research cited in this 2016 article, conducted by Ipsos Reid and Google, app marketing strategy is essential if you want a mobile app of your company to be noticed. Their research showed that 52% of apps are discovered by friends, colleagues, and family members who referred them. About 40% of apps are discovered by people who are browsing the various mobile app stores. About 27% of apps are discovered on search engines and 22% of apps learned about on television.

In any case, making people aware of your app will require something or someone to mention its existence. Here is how you can do this with your realtor’s app.

How To Promote You Realtors App

When realtors want people to download their app, they need to tell them about it first. This might seem obvious to you, but there are plenty of companies that allocate a budget for real estate app without ever marketing it. They may get lucky by having a few people stumble upon it in the app store, but they could get so many more people if they simply invested money and time into post-launch marketing and into a successful app release itself

Turn website interest into app adoption

Website advertisements are the best way to attract leads to your realtor’s app. Since they are frequently visiting your website anyway, you can synchronize information between your website and your mobile app. This will make it attractive for app users.

Give mobile visitors a useful invitation to the app: saved searches, new-listing alerts or a shortlist they can take to a viewing. Keep property information consistent across the website and app. On supported Safari pages, Apple Smart App Banners can link to the App Store or open an installed app. You do not need to purchase an intercept advertisement to make that invitation. Avoid forcing an install before a buyer can inspect the property they came to see.

Recommended reading: How much does app development cost?.

If you have done these things, here are some tips on how you can encourage your website users to try out your realtor’s app.

• When users register and receive an auto-reply email, have this message include download links for your app
• Your website should have download buttons available which are easy to see.
• Email a reminder to your subscribers every couple of months.
• Your email signature should contain your Google Play button and Apple Store button.

Your main objective is to convert website leads into app leads. This will give your leads a much better consumer experience.

Paid Advertising for Apps

Reach buyers where they already spend time, including relevant mobile placements. Match the advertisement to a specific property-search benefit, rather than asking for an install without a reason.

The historical Google research cited by this article reported that 47% of app downloads were influenced by graphical advertisements in other apps. Advertising in mobile apps can be very effective in getting more downloads for your own realtor estate agent app. Real estate companies should research mobile advertising if they want to achieve this goal.

If your app is for iOS devices like iPhone or iPad, you can place mobile ads in the Apple App Store or inside of iOS mobile applications.

Recommended reading: Plan app promotion before launch.

Google App campaigns distribute app advertising across Google properties. App-install ads can promote Android and iOS apps and direct people to the relevant store. Choose the destination, audience and conversion goal around your buyers—not around a download total that never becomes a qualified enquiry.

Advertise your real estate app on search engines

Search advertising gives you a way to meet buyers already looking for property in your area. Lead with the location, property need and benefit your app can fulfil. A buyer searching for a home is choosing a home first; your app should make that search easier.

The illustration shows a house on a smartphone; it is not a Google Trends chart. Build your campaign around current demand in your actual market. Compare local property searches with explicit app searches, and send each visitor to a destination that answers their intent.

The best opportunity to promote your mobile app is to use basic real estate phrases, such as “los angeles real estate.” Broad phrases put you in competition with large property portals. More specific neighbourhood, property-type and buyer-need searches give your agency a sharper message. That is why real estate agents are paying for their ads so that their apps will appear to people who search these generic phrases.

The neat thing is that you can set your ad campaign to target specific audiences, locations, and mobile devices. This is a great way to make the right people aware of your realtor’s app.

Simple to locate and download

Telling people about your app’s existence is good, but you should also let people be able to easily find it too. There are a lot of people who search for new apps, while others rely on friends to refer them. But people still need to be able to access your real estate app’s download page without a lot of hassle or confusion.

When adding your app to the Apple Store and Google Play store, you can enter your own metadata and descriptions for the app. Try to describe your mobile app as accurately and completely as possible. Put your location in there too because it will make it easier for sellers and buyers in your local area to find it. Show the value buyers will find after installation, using screenshots of the actual search and enquiry experience.

Also, include the app’s download link on your website, in the signature line of your email newsletters, and anywhere else where leads may go to discover your contact information.

Make promotion pay off with ANODA

More advertising cannot rescue a journey that drops the buyer after installation. A new app-store description will not fix a confusing shortlist, a dead-end enquiry form or a viewing request that makes people start again. Those breaks consume the attention you already paid to win.

ANODA connects the promise in your promotion with the property-search experience inside your app. We design the route from discovery to saved properties, relevant alerts and a clear enquiry or viewing request, so your team receives interest it can act on. Our real estate product design approach brings those decisions together before you spend another release polishing disconnected screens.

Bring us your website-to-app journey and the action your agency needs buyers to take. We will help turn your app into a reason to return—and a clearer route to your agents.