When it comes to product development, the most critical activity that you can do early on is wireframing....

23 Jan 2022
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A collection of various mobile devices displaying diverse application icons on their screens.

Mobile App Wireframes: Defined

The process of app wireframing is derived from website design. According to Wikipedia, a website wireframe is a visual guide which outlines a website’s skeletal framework. It is basically a blueprint of the website.

With mobile application wireframing, the definition is quite similar. App wireframing as the interface of a screen that is shown in a 2-dimensional illustration. In other words, you can see how the product will be used by people.

Basis of App

Before app development starts, you are contemplating different ideas about your app and how it will look. This is when an app wireframe is created. Some people think that mobile app wireframes demonstrate the appearance of apps. This is partially true, but their main purpose is to demonstrate the functionality of the app and how exactly it will work for the end user.

App wireframes for smooth UX

READ MORE: “WHAT IS MINIMUM VIABLE PRODUCT AND HOW TO BUILD IT RIGHT

The mobile app wireframe needs a limited amount of information to find solutions for various tasks:

  1. The app wireframe demonstrates how the app is beneficial to users.
  2. The app wireframe goes over every step of how to use the app and what that experience is like. This helps locate possible issues prior to development beginning.
  3. The app wireframe outlines the items on every screen, such as the main objects, navigational areas, content areas, and page elements.
  4. The app wireframe allows team members or stakeholders to have the same understanding of what is being developed.
  5. The app wireframe helps you to understand how you can raise the app engagement.

A mobile app wireframe is like the blueprint of a house. It allows you to see all the windows, doors, rooms, electricity, plumbing, and other features of the infrastructure. The only thing you cannot see are the possessions, such as cooking pots, furniture, and a television set.

The Difference Between Sketch & Wireframe & Mockup & Prototype

Throughout the early stages, there are a couple of concepts which can be helpful. These concepts are sketches, wireframes, mockups & prototypes, and they represent various stages of blueprinting, whether it’s for a mobile app or website. The scale always goes in this order:

  1. Sketch
  2. Wireframe
  3. Mock-up
  4. Prototype

As the scale progresses downward, the result becomes more defined.

You start out with a “Sketch” to help visualize the project. This is a simple hand drawing of what you want the interface of your website or app to look like. The drawing can be based on a mere idea that you or your team has for the interface. There may be revisions or multiple sketches drawn before you get it right. This is something you should do by yourself.

READ MORE: “WHAT TO DO IF YOUR APP IDEA IS AHEAD OF TIME

The “Wireframe” of the mobile app is a serious step that you take next. Now you’re going to create a more accurate illustration of the product. This illustration depicts the functionality and structure of the website or app. You already know about the main qualities of the wireframe from the description above. This is a stage when you have to hire a mobile app development agency.

As you proceed further, you’ll need to define more specific details of your app idea. This is where the “Mockup” comes in handy. A Mockup is like a wireframe, except that you’re now including features like fonts, logos, colors, UI elements, and so on. You’ll need talented UI/UX designers here to have a beautiful mobile app at the end.  This creates a much better perspective of what the app or website will look like.

Wireframes are like mental maps of an app or website. They depict every screen and show how they’re connected. This is how their functionality and structure are shown. Mockups, on the other hand, only show a couple of screens and their main features. They show the near full version of your product, including their design and visual details. If you’re ever pitching an app idea to investors, they’ll want to see the mockup before they consider doing business with you.

Sketch vs Wireframe vs Mockup vs Prototype – What’s the difference?

Therefore, the one thing that sketches, wireframes, and mockups have in common is they’re all illustrations which reflect how the final product may function and appear. Users cannot interact with the illustrations because they’re all static. The only way interaction can take place is with the next step… the prototype.

The “Prototype” allows users to get a feel for how your product functions. Some people call it a “clickable blueprint” which lets you interact with the product instead of just visualizing it. The buttons are clickable on the screen, so users can navigate around from one screen to the next.

But remember, wireframes are what you want to focus on the hardest. Remember these features of a wireframe:

  1. Wireframes allow you to catch issues and glitches early on. That way, you can provide a better customer experience for users as well as your investors.
  2. Only essential features are mentioned in wireframes. You won’t be worrying about things like logos or colors. You’ll only be focusing on functionality essentials.

The Important Reasons to Make an App Wireframe

1. Visualize how the app will help its users.

The main purpose of creating a mobile app wireframe is to clearly see how the product will be used by your customers. If you can see the areas which need improvement, you can work on making a better app before the final release.

Basically, a wireframe allows you to see if your product can solve your customers’ problems.

2. App Blueprint

It takes more than just having a good app idea before the app gets released on the market. You need to have a blueprint of the app which allows you to see where changes need to be made. This will help you reduce the number of issues in the app before it gets released. Furthermore, wireframing lets you see if your app does, in fact, solve your customers’ problems. If so, how does it do that?

When you share the wireframe with your stakeholders, especially with your investors, then your chances of receiving funding to finish the project will increase. Also, the leader of your organization is likely going to approve the next phase of the app’s development.

READ MORE: “6 REASONS WHY STARTUPS FAIL AND HOW TO AVOID THEM”

After you make the wireframe, you can start usability testing. This is where you sit down with people who have no previous knowledge of the app and go over all the major fundamentals of it. Once there is an understanding of what the project consists of, you will have a better idea of how to write the coding for it. This will reduce the chances of you having to fix bugs in the coding in the future.

3. Quickly Make a Perfect App While Avoiding Setbacks

As you develop wireframe, your primary focus is to fix pitfalls for your customers and to lay out a fabulous UX for them to use. Of course, you may not be successful during your first attempt.

It won’t take much time to make the app wireframes. In fact, they’re meant for quick iterations. Here is an overview of the entire cycle:

  1. The wireframe gets made by your app development team.
  2. You have a meeting with other people and present the wireframe to them. These could be leaders within your organization, customer focus groups, outside investors, or any other relevant stakeholders. Review their feedback on the wireframe and figure out where the pitfalls lie.
  3. Fix the pitfalls and apply other wireframe updates that are necessary, based on the feedback received.
  4. Repeat these steps quickly and repeatedly until your goal is reached.

When you want investors included in your app project, it helps to have visual material to show them in your presentations. This is the time when iterations are easier to make happen because the development has not started yet.

4. Wireframing Reduces the Chance of Mistakes

Wireframes assist in laying out how each screen functions, whether it’s an Android app or iOS app. You can decide which features are most important to include first and whether there’s enough room to put more things on the screen. Mobile app wireframes address these issues and more.

Basically, you can prioritize certain content over others that you want on the screen. Wireframes allow you to notice if the main content helps guide people toward the proper path or if it merely distracts them and doesn’t help guide them along.

After the wireframes are created, they can be shown to stakeholders for feedback and suggestions on how to improve them. Once you receive mostly positive feedback, you’ll know you’re going in the right direction.

5. Save Time and Money

Wireframing lets you discover unintentional mistakes and then remedy those mistakes before any coding is done. This will benefit you during the development process in the long run because you won’t need to re-code anything.

Here is how the process goes:

  1. You and your development team establish what is being built and how it functions and assists your users.
  2. There is more structure, organization, and clarity as you create content for the product. You should know which elements are going where.
  3. Design estimations are easier to get right. There is no need to describe the app to the development team. You can simply show them the wireframe, so they’ll have a better chance of giving you what you want.
The important reason to create an app wireframes

The earlier you spot flaws, the more likely you’ll save money because you won’t need to go back and fix anything during the advanced stages of the development process. Combining app wireframing with MVP approach is a key to creating a successful mobile app with no problems on the way.

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Got Questions? 

We've got answers:

answers:
What is a UX audit and why is it important for SaaS businesses?

A UX audit is a comprehensive evaluation of a product’s user experience aimed at identifying usability issues, gaps in the user journey, and friction points in the interface. For SaaS companies, a ux audit service plays a crucial role in improving conversion rates, reducing churn, and aligning user experience with business objectives. A thorough UX audit not only uncovers where your product fails to meet user expectations, but also highlights areas where UX design can actively drive revenue. SaaS platforms that invest in regular ux audits report higher user satisfaction, improved feature adoption, and lower ux audit cost in the long run.

What does the UX audit process include?

The ux audit process typically begins with competitor analysis and user research, followed by a heuristic evaluation of the current interface. We review behavioral data, conduct usability testing, and evaluate the product’s information architecture, visual design, and interaction flow. At ANODA, our ux audit agency also includes a ui audit to assess layout consistency and clarity. The final deliverable is a detailed report with actionable insights and recommendations tailored to your product’s goals and your target audience. Every phase is designed to reveal issues that hinder user satisfaction and limit the success of your digital product.

How do I know if I need a UX audit service?

If your users struggle to complete key tasks, drop off during onboarding, or if your digital product generates more support tickets than conversions — it’s a clear sign you need a UX audit service. Common symptoms of poor user experience include low engagement, usability issues, and high bounce rates. Our user experience audit service helps pinpoint friction points in your interface and reveals how to optimize the user flow for better performance. Even minor adjustments discovered through a UX UI audit can significantly improve both user satisfaction and business outcomes.

What’s the difference between a UX audit and a usability audit?

A usability audit is often a subset of a full ux audit service, focusing mainly on whether users can accomplish tasks effectively and efficiently. A ux audit, however, is broader. It includes analysis of user behavior, competitor analysis, alignment with business objectives, and sometimes even technical performance like load times. While a usability audit might only look at task flows, a ux audit report will offer a holistic view of your product’s entire user experience, including emotional response, clarity, and visual appeal. ANODA’s ux audit service combines both perspectives into a single, comprehensive report.

How does a UX audit improve customer satisfaction and retention?

When a product aligns with how users interact, it naturally leads to greater customer retention and better user satisfaction. Through user testing, we identify friction points, optimize the user flow, and redesign confusing or overwhelming components. A user experience audit service helps reduce the cognitive load, making interfaces intuitive and predictable. By addressing key pain points, improving the user interface, and testing with real users, ANODA’s ux audit agency helps transform frustrating user journeys into a seamless user experience — which is critical to turning freemium users into paid customers.

What deliverables do I get after the UX audit is complete?

After completing the ux audit, clients receive a structured ux audit report that includes a heuristic evaluation, audit findings, user feedback analysis, heatmap interpretations, and a prioritized strategic roadmap for implementation. This comprehensive report also outlines issues in visual design, information architecture, and user flow, with recommendations supported by user research and real data. The final step is a call with our UX team to walk you through the audit insights and show you how to begin implementing improvements.

How much does a UX audit service cost?

The ux audit service cost varies depending on the size and complexity of your digital product, the number of platforms (web, mobile), and the depth of user research and testing required. While a basic ui ux audit service for a landing page or web page might start around a few thousand dollars, a full user experience audit for a large enterprise software platform with multiple roles and flows can range significantly higher. That said, the average ROI from a ux audit service is reported to be over 1700%, making it one of the most cost-effective design process investments you can make.

Why choose ANODA as your UX audit company?

ANODA is not just a ux audit company — we’re a team of full-time, product-focused experts with extensive experience in transforming SaaS platforms. Our ux design audit services go beyond generic checklists. We tailor every ux ui audit to your target audience, product stage, and growth goals. With certified compliance (GDPR, HIPAA, WCAG), deep SaaS background, and proven results in boosting customer satisfaction and business performance, we provide more than just evaluations — we deliver actionable recommendations that drive outcomes. Our ux audit agency is trusted by startups and enterprises alike.

What role does user feedback play in a UX design audit?

User feedback is central to any effective ux design audit. It reveals how real users perceive your product, where they hesitate, what they enjoy, and what they ignore. In our ux audit process, we combine user feedback with data from user behavior tracking tools, interviews, and usability testing to ensure a 360° view of your product. This leads to a thorough ux audit service that not only highlights flaws in your current user interface, but also provides valuable insights on how to enhance satisfaction, engagement, and clarity for your target audience.

How long does a UX audit take and what happens after?

A full ux audit service typically takes between 2 to 4 weeks, depending on project complexity and the number of platforms evaluated. After delivering your detailed report, we offer ongoing support and can assist your team during the redesign project to ensure that changes align with the business analysis and audit findings. Our ultimate goal is to optimize your product’s user experience while maintaining design feasibility, implementation speed, and maximum ROI. With ANODA, the audit is just the beginning of strategic, measurable ux analysis.

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