7 Reasons Why Business Needs Its Own Mobile App

17 Jun 2017
9
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Mobile app interface designed for business owners, featuring tools for management and analytics on a sleek display.

You may notice that several local small businesses in your area have a dedicated mobile app of their own. This could be a barber shop, health food store, or delivery service. Small business owners are starting to understand that having their own mobile apps opens a whole new marketing path for them.

Below are the top 7 reasons for any business owner to develop a mobile platform of their own.

Constant Customer Attention

Advertisements come and go, but mobile apps are installed onto people’s mobile devices. According to statistics, People spend over 2 hours daily on average using their mobile device. They may spend a fraction of this time using their apps, but that doesn’t mean they won’t see your app’s icon showing on their interface. If they look at the icon enough times, they’ll start thinking about your company a lot more.

Read More: “Building An App: How Much Does It Cost”

Develop a Channel to Advertise Directly

Apps have several different functions. They have search features, messengers, user accounts, news feeds, booking forms, pricing information, and so many other things.

Mobile apps are wonderful because they allow you to access unlimited amounts of information, such as promotional deals and special discounts. Push notifications can give customers a reminder of your products or services and how they can be beneficial to them.

Give Customers Some Value

Do you have a loyalty program for your company? If so, you could digitalize it through a mobile app and replace the outdated collection rewards card. That way, a customer downloads your mobile app and uses it to collect reward points for your store. Since customers will want to join your rewards program, this gives them a bigger incentive to download your iOS or Android app. It’ll also mean more customers will keep coming back.

Establish Brand Recognition

If you want to raise your brand’s awareness, then you need to develop a mobile app. There are two specific aspects to this which must be applied together. Then you’ll have a successful app for sure.

Brand

Business mobile apps can be made to look any way you want them. They can be informative, thrilling, functional, stylish or however else you wish for them to be. The idea is to create features which will make your customers happy. Meanwhile, your brand UI design must look attractive in the app.

Recognition

If you can keep getting customers to engage with your mobile app, then you’ll increase the chances of them purchasing your services or products. This technique is known as “effective frequency.” Marketing experts say that if customers see or hear about a brand at least 20 times, then they’ll remember it for sure.

More Customer Engagement

There must be a way for customers to contact you. It doesn’t matter what your business sells. Therefore, you need an app feature which lets them communicate with you. This could be a help desk or messaging system of some kind. If you’re running a restaurant, you could design an app which lets customers place orders on there and send text messages to you. This will save them the trouble of having to call up and talk to somebody while they’re working.

Stay Competitive

Very few small businesses have their own mobile apps right now. However, this is changing quickly so you need to stay ahead of the competition by creating a mobile app for your small business. If you’re the first in your area to do this, then you’ll be way ahead of everyone else.

Encourage Customer Devotion

Customer devotion and loyalty to your brand is the most important thing that you can have. A mobile app of your own can help you do this. It keeps customers in close contact with you always. You don’t have to burden them as much with flyers, email newsletters, Facebook ads, website banners, billboards, and so many other forms of advertising. Instead, you can just contact them through the app which is already downloaded onto their mobile device.

Read More: What Is Minimum Viable Product And How To Build It Right

So, get in on the action while there is still less competition. One of the blockers on the way to creating an app is the price. But it if you do it the smart way it won’t take huge investments to build an app for your business. And by smart way we mean MVP development. This approach is a perfect way to create a great app with little investments.

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answers:
What is a UX audit and why is it important for SaaS businesses?

A UX audit is a comprehensive evaluation of a product’s user experience aimed at identifying usability issues, gaps in the user journey, and friction points in the interface. For SaaS companies, a ux audit service plays a crucial role in improving conversion rates, reducing churn, and aligning user experience with business objectives. A thorough UX audit not only uncovers where your product fails to meet user expectations, but also highlights areas where UX design can actively drive revenue. SaaS platforms that invest in regular ux audits report higher user satisfaction, improved feature adoption, and lower ux audit cost in the long run.

What does the UX audit process include?

The ux audit process typically begins with competitor analysis and user research, followed by a heuristic evaluation of the current interface. We review behavioral data, conduct usability testing, and evaluate the product’s information architecture, visual design, and interaction flow. At ANODA, our ux audit agency also includes a ui audit to assess layout consistency and clarity. The final deliverable is a detailed report with actionable insights and recommendations tailored to your product’s goals and your target audience. Every phase is designed to reveal issues that hinder user satisfaction and limit the success of your digital product.

How do I know if I need a UX audit service?

If your users struggle to complete key tasks, drop off during onboarding, or if your digital product generates more support tickets than conversions — it’s a clear sign you need a UX audit service. Common symptoms of poor user experience include low engagement, usability issues, and high bounce rates. Our user experience audit service helps pinpoint friction points in your interface and reveals how to optimize the user flow for better performance. Even minor adjustments discovered through a UX UI audit can significantly improve both user satisfaction and business outcomes.

What’s the difference between a UX audit and a usability audit?

A usability audit is often a subset of a full ux audit service, focusing mainly on whether users can accomplish tasks effectively and efficiently. A ux audit, however, is broader. It includes analysis of user behavior, competitor analysis, alignment with business objectives, and sometimes even technical performance like load times. While a usability audit might only look at task flows, a ux audit report will offer a holistic view of your product’s entire user experience, including emotional response, clarity, and visual appeal. ANODA’s ux audit service combines both perspectives into a single, comprehensive report.

How does a UX audit improve customer satisfaction and retention?

When a product aligns with how users interact, it naturally leads to greater customer retention and better user satisfaction. Through user testing, we identify friction points, optimize the user flow, and redesign confusing or overwhelming components. A user experience audit service helps reduce the cognitive load, making interfaces intuitive and predictable. By addressing key pain points, improving the user interface, and testing with real users, ANODA’s ux audit agency helps transform frustrating user journeys into a seamless user experience — which is critical to turning freemium users into paid customers.

What deliverables do I get after the UX audit is complete?

After completing the ux audit, clients receive a structured ux audit report that includes a heuristic evaluation, audit findings, user feedback analysis, heatmap interpretations, and a prioritized strategic roadmap for implementation. This comprehensive report also outlines issues in visual design, information architecture, and user flow, with recommendations supported by user research and real data. The final step is a call with our UX team to walk you through the audit insights and show you how to begin implementing improvements.

How much does a UX audit service cost?

The ux audit service cost varies depending on the size and complexity of your digital product, the number of platforms (web, mobile), and the depth of user research and testing required. While a basic ui ux audit service for a landing page or web page might start around a few thousand dollars, a full user experience audit for a large enterprise software platform with multiple roles and flows can range significantly higher. That said, the average ROI from a ux audit service is reported to be over 1700%, making it one of the most cost-effective design process investments you can make.

Why choose ANODA as your UX audit company?

ANODA is not just a ux audit company — we’re a team of full-time, product-focused experts with extensive experience in transforming SaaS platforms. Our ux design audit services go beyond generic checklists. We tailor every ux ui audit to your target audience, product stage, and growth goals. With certified compliance (GDPR, HIPAA, WCAG), deep SaaS background, and proven results in boosting customer satisfaction and business performance, we provide more than just evaluations — we deliver actionable recommendations that drive outcomes. Our ux audit agency is trusted by startups and enterprises alike.

What role does user feedback play in a UX design audit?

User feedback is central to any effective ux design audit. It reveals how real users perceive your product, where they hesitate, what they enjoy, and what they ignore. In our ux audit process, we combine user feedback with data from user behavior tracking tools, interviews, and usability testing to ensure a 360° view of your product. This leads to a thorough ux audit service that not only highlights flaws in your current user interface, but also provides valuable insights on how to enhance satisfaction, engagement, and clarity for your target audience.

How long does a UX audit take and what happens after?

A full ux audit service typically takes between 2 to 4 weeks, depending on project complexity and the number of platforms evaluated. After delivering your detailed report, we offer ongoing support and can assist your team during the redesign project to ensure that changes align with the business analysis and audit findings. Our ultimate goal is to optimize your product’s user experience while maintaining design feasibility, implementation speed, and maximum ROI. With ANODA, the audit is just the beginning of strategic, measurable ux analysis.

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