저렴한 앱 개발 회사와의 협력의 위험

10 Jan 2017
6
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The truth behind cheap app development cost

But here’s the truth about choosing the company with a low rate. If an app developer gives you a lower priced quote for an app project, you can expect the final price to be 2 or 3 times over the original estimate. Furthermore, cheap app development companies will miss all the deadlines. And if they ever do finish the project, it will be full of bugs and have a very low-quality performance. There’s even worse outcome – you can run out of budget before there will be an app ready for release.

An infographic showcasing methods to leverage social media for enhancing business visibility and customer interaction.

You may have a limited budget which is forcing you to consider cheap mobile app development solutionsю. But you must consider all the factors before going forward.

Recommended Reading: “6 Reasons why startups fail and how to avoid them”

The purpose of this article is to make you realize the true cost of app development. Hopefully, you will understand that choosing a company based on their price offering is a wrong decision.

How are the services of cheap app development companies so much lower?

App developers who have low hourly rate will often cut costs somewhere along the line. Either that or you won’t understand their true potential until you are deeply involved in the deal with them.

Reasons why mobile app developers are charging cheaper prices:

  • Offshore developers in Pakistan or India will usually offer the cheapest service rates for app development. The only problem is that they lack the proper education and skills to perform the job to high-quality standards.
  • Cheap app development companies will purposely underestimate the scope of the project. At first, they will give you a cheap quote in the beginning. But later claim the project turned out to be bigger than they estimated. So, they will end up charging you more money to develop an app
  • Some developers are so desperate to strike a deal and get a contract that they will offer a lower price. After the deal is made, they will throw in extra charges and fees that you must pay for them to complete your app.
  • New developers or interns just starting out in the app development industry may charge cheaper rates just to get the work and experience. Unfortunately, their clients will be the ones to suffer because the quality of the work will be lower than it would with an experienced mobile development agency.
Illustration depicting the five stages of the customer journey: awareness, consideration, decision, retention, and advocacy.
  • If your business or startup app project has few custom specifications, cheap app development companies may just edit a cloned app or create an app based on a template using a do-it-yourself app builder. This means that your app will not be completely original. In such a competitive marketplace, your unoriginal app will never be able to compete.
  • Sometimes these cheap app development companies will have their designers and iOS or Android app developers working on numerous projects at the same time. This will distract them from focusing more on your business or startup app project. As a result, you will see a lower quality outcome of your app.

Recommended Reading: “Building an app that makes money”

Additional Costs to Expect from Cheap Mobile App Development Companies

Companies that offer inexpensive mobile app development services will likely charge extra money later. These costs will come in a variety of forms:

  • A hired executor will not finish the project on schedule. This will prevent you from releasing the product at a time when you would have had a competitive advantage in the marketplace. As a result, you will lose the potential to make a good profit.
  • Cheap mobile app development company may not even finish the project. Sometimes, they won’t even bother starting the project right away. If the project is small or seems insignificant to the vendor. They will first complete their other more important projects. Meanwhile, you will have wasted so much time with them.
  • If your app makes it to the post-production stage, you may discover bugs. The vendor may not have included the cost of bug fixing in their initial estimate to you. This means that you will need to pay more money to have them fix the bugs. You could be looking at 80% more time and costs spent on developing an app. As this extra time is spent, the market and your clients might change in the process. By the time your app is finally ready for release, there may be no interested parties left.
  • Cheap app development companies may ignore the scalability and architecture of your software product if it means lowering the app development cost. If the product is not scalable, this means that adding a new feature to the app will require architectural changes. That will require extensive or complete recoding in some cases. Either way, the initial estimated development time will be as much as 10 times longer. It means 10 times more money to complete the project.

The hidden total cost of ownership

Some of these extra expenses are not directly connected to the app development cost. But they do pertain to money in some way. For instance, the long-term expenses of operating the software may be more than expected. This could lead to lost revenue overall because the total cost of ownership (TCO) will be greater than predicted.

TCO is calculated by adding all the expenses of developing and operating the software, both the indirect and direct expenses. These expenses will include costs for support, management, software acquisition, hardware acquisition, end-user costs, training, and communications.

Infographic illustrating the total cost of ownership of a boat, including purchase, maintenance, and operational expenses.

To understand what this means more clearly, let’s use an analogy with cars. When you own a car, its TCO will include tech maintenance, gasoline, insurance, repairs, etc. So, when you are spending money to develop software, the TCO will be more than just a cost of the app development. You will also be paying for data management, infrastructure management, support, maintenance, etc.

Recommended Reading: “What Is Minimum Viable Product and how to build it right”

As you see, there are a lot of hidden expenses when you hire a cheap app development company to develop your app at a low price.

Aside from the cost of each car, there will be differences in their maintenance costs, service, performance, and safety. But if you purchase the more expensive car with the reliability, then it will last you a long time. This will actually lower your TCO because you won’t need to purchase a new car for a while. If you purchase the cheaper car, then you would be spending more on maintenance costs. Also, you probably will have to purchase a new car soon.

What can’t have a low cost

There seems to be a lot of confusion about how much money it takes to develop an app. There is no clear fixed answer to this question because there are a lot of factors involved in each project. You can never calculate an average app development cost because that would be impossible.

If you are trying to develop the next big app that makes money like Tinder, Facebook, or GrubHub, then it is not going to happen in 30 days. And, it certainly won’t happen if you’re only spending $5,000. The more features your app contains, the more it will cost to develop them.

Here are some examples of features that will take more money and time to create:

  • Custom animations and user interface.
  • Database development or backend development.
  • Real-time location tracking.
  • Integration of a 3rd party API.
  • Data encryption and extra security layers.
  • Administration web portal
  • Payment gateways
  • Integrate hardware configuration
  • Virtual reality / augmented reality content. This is a more complicated type of content which is still rather new, so it will be expensive to find a skilled enough mobile development agency who can do it for you.
  • Chatbots / Artificial intelligence

If app development company gives you a very low estimate on an app that has these kinds of features, just walk away as fast as possible.

Conclusion

There are lots of methods for reducing an app development cost if you’re on a limited budget. Just plan carefully and be very clear with the app developer about what your requirements are. Go with an MVP development, to begin with. Pick a vendor that has a proven reputation with professional management and a thoroughly planned app development process.

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Got Questions? 

We've got answers:

answers:
What is a UX audit and why is it important for SaaS businesses?

A UX audit is a comprehensive evaluation of a product’s user experience aimed at identifying usability issues, gaps in the user journey, and friction points in the interface. For SaaS companies, a ux audit service plays a crucial role in improving conversion rates, reducing churn, and aligning user experience with business objectives. A thorough UX audit not only uncovers where your product fails to meet user expectations, but also highlights areas where UX design can actively drive revenue. SaaS platforms that invest in regular ux audits report higher user satisfaction, improved feature adoption, and lower ux audit cost in the long run.

What does the UX audit process include?

The ux audit process typically begins with competitor analysis and user research, followed by a heuristic evaluation of the current interface. We review behavioral data, conduct usability testing, and evaluate the product’s information architecture, visual design, and interaction flow. At ANODA, our ux audit agency also includes a ui audit to assess layout consistency and clarity. The final deliverable is a detailed report with actionable insights and recommendations tailored to your product’s goals and your target audience. Every phase is designed to reveal issues that hinder user satisfaction and limit the success of your digital product.

How do I know if I need a UX audit service?

If your users struggle to complete key tasks, drop off during onboarding, or if your digital product generates more support tickets than conversions — it’s a clear sign you need a UX audit service. Common symptoms of poor user experience include low engagement, usability issues, and high bounce rates. Our user experience audit service helps pinpoint friction points in your interface and reveals how to optimize the user flow for better performance. Even minor adjustments discovered through a UX UI audit can significantly improve both user satisfaction and business outcomes.

What’s the difference between a UX audit and a usability audit?

A usability audit is often a subset of a full ux audit service, focusing mainly on whether users can accomplish tasks effectively and efficiently. A ux audit, however, is broader. It includes analysis of user behavior, competitor analysis, alignment with business objectives, and sometimes even technical performance like load times. While a usability audit might only look at task flows, a ux audit report will offer a holistic view of your product’s entire user experience, including emotional response, clarity, and visual appeal. ANODA’s ux audit service combines both perspectives into a single, comprehensive report.

How does a UX audit improve customer satisfaction and retention?

When a product aligns with how users interact, it naturally leads to greater customer retention and better user satisfaction. Through user testing, we identify friction points, optimize the user flow, and redesign confusing or overwhelming components. A user experience audit service helps reduce the cognitive load, making interfaces intuitive and predictable. By addressing key pain points, improving the user interface, and testing with real users, ANODA’s ux audit agency helps transform frustrating user journeys into a seamless user experience — which is critical to turning freemium users into paid customers.

What deliverables do I get after the UX audit is complete?

After completing the ux audit, clients receive a structured ux audit report that includes a heuristic evaluation, audit findings, user feedback analysis, heatmap interpretations, and a prioritized strategic roadmap for implementation. This comprehensive report also outlines issues in visual design, information architecture, and user flow, with recommendations supported by user research and real data. The final step is a call with our UX team to walk you through the audit insights and show you how to begin implementing improvements.

How much does a UX audit service cost?

The ux audit service cost varies depending on the size and complexity of your digital product, the number of platforms (web, mobile), and the depth of user research and testing required. While a basic ui ux audit service for a landing page or web page might start around a few thousand dollars, a full user experience audit for a large enterprise software platform with multiple roles and flows can range significantly higher. That said, the average ROI from a ux audit service is reported to be over 1700%, making it one of the most cost-effective design process investments you can make.

Why choose ANODA as your UX audit company?

ANODA is not just a ux audit company — we’re a team of full-time, product-focused experts with extensive experience in transforming SaaS platforms. Our ux design audit services go beyond generic checklists. We tailor every ux ui audit to your target audience, product stage, and growth goals. With certified compliance (GDPR, HIPAA, WCAG), deep SaaS background, and proven results in boosting customer satisfaction and business performance, we provide more than just evaluations — we deliver actionable recommendations that drive outcomes. Our ux audit agency is trusted by startups and enterprises alike.

What role does user feedback play in a UX design audit?

User feedback is central to any effective ux design audit. It reveals how real users perceive your product, where they hesitate, what they enjoy, and what they ignore. In our ux audit process, we combine user feedback with data from user behavior tracking tools, interviews, and usability testing to ensure a 360° view of your product. This leads to a thorough ux audit service that not only highlights flaws in your current user interface, but also provides valuable insights on how to enhance satisfaction, engagement, and clarity for your target audience.

How long does a UX audit take and what happens after?

A full ux audit service typically takes between 2 to 4 weeks, depending on project complexity and the number of platforms evaluated. After delivering your detailed report, we offer ongoing support and can assist your team during the redesign project to ensure that changes align with the business analysis and audit findings. Our ultimate goal is to optimize your product’s user experience while maintaining design feasibility, implementation speed, and maximum ROI. With ANODA, the audit is just the beginning of strategic, measurable ux analysis.

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