Neobank — award-winning fintech app design

<h1 class='header-style-h1 text-color-dark-grey'><span style='color: #041E5E'>Bank of America</span> — banking app</h1>

About the Client

Fintech

USA

The modern banking app is all about accessing various features in a few simple moves. Our user experience designers researched to learn more about the role of such an app in users' lives. We understood which features are of paramount importance and which can be hidden in the menu.

Challenges and Solutions

App needs to deliver optimal UX design capable of meeting the diverse needs of users across various demographics and lifestyles.

Bank of America was looking for a new approach to banking services that struck a balance between professionalism and approachability.

We had the task of providing a high level of service in banking application that would meet the needs of various users.

The issue was tackled by conducting user research, testing, resolving app availability issues, and implementing iterative design.

In alignment with Bank of America's vision, we crafted a sleek, purpose-driven interface devoid of superfluous embellishments.

By integrating user feedback and conducting usability tests, we ensured a tailored experience catering to diverse user needs and preferences.

Scope of Work

Creating an app demands a comprehensive strategy. This involves delving into niche markets, studying competitors, and crafting an intuitive UI that prioritizes user interaction and experience.

<p class="text-size-medium text-color-white" style="max-width: 480px">Developing an enhancement concept for a banking application and gathering pertinent information about this enterprise.</p>

<h3 class="header-style-h4 text-color-white">Research</h3>

<p class="text-size-medium text-color-white" style="max-width: 480px">We're delineating the target demographic and conducting a competitive analysis.</p>

<h3 class="header-style-h4 text-color-white">Wireframes</h3>

<p class="text-size-medium text-color-white" style="max-width: 480px">Crafting a paper-based application prototype followed by its digital rendition in Figma.</p>

<h3 class="header-style-h4 text-color-white">UI Design</h3>

<p class="text-size-medium text-color-white" style="max-width: 480px">Developing an exclusive visual identity for the application.</p>

<h3 class="header-style-h4 text-color-white">Testing</h3>

<p class="text-size-medium text-color-white" style="max-width: 480px">Conducting application testing and gathering input from additional users.</p>