앱 홍보 방법: 마케팅 가이드.2부

13 Jan 2017
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A visual guide illustrating steps to develop an effective marketing strategy for your business.

Second part of our guide to promoting your app with app marketing strategy tips. If you haven’t read the first article check it our here.

Invite-only Betas

A lot of notable startups began using the invite-only beta app marketing strategy. You could do the same thing for your mobile app idea too. All you need are a few prospective users or some other industry connections and you can launch an invite-only beta app. This means it is a private release where select users get to try it first.

The benefit of this app marketing strategy is that you will get to test the app with other users besides your app development team. These users will give you honest reviews and feedback about your app prior to its release. If your focus group ends up giving you positive feedback on your app, then you will have the confidence to officially launch your app to the mainstream public.

Recommended Reading: “10 Tips For Perfect App Launch Plan”

Also, a private beta is more attractive than a public beta because it will only give a select number of people the chance to experience your app first. These people can be influencers in the industry and provide helpful advice and future word-of-mouth traffic.

The music streaming service app, Spotify, had an interesting beta model. It allowed invited users to invite five other users each, so they could try the service. This caused the user base to expand quickly and it became Spotify’s primary app marketing strategy.

Increase Visibility

Not a surprise that increasing the visibility of your app is one of the primary goals of app marketing strategy. You can make your app more visible to people in several ways, such as:

  • Simply submit your mobile app to websites which promote new apps, such as Sus, Launching Next, or Rate My Startup. You can use these services to get more user reviews for your app, which will then draw more attention to it.
  • Invest in internet advertising on social media platforms like Facebook and Twitter. You can also purchase ads on networks like Google Admob, StartApp, or iAd.
  • Find other app stores to publish your app in. This only works for Android apps.
  • Conduct social media contests that include giveaways. This will cause people to want to share their information. For instance, when the location-based app “Drop Messages” was first starting in New York, they attracted users by letting them find prizes as they simply walked down various streets.
  • Communicate with the media/press.
  • Offer limited-time discounts on your app if you are charging money to download it. Then you can get your app featured on certain websites which have “on sale” or “discount” lists for apps. This will attract more attention to your app for sure.

Focus on Your App Store Page

You can attract millions of people to your app store page but if it’s horrible, your app marketing strategy will be useless. You need to make the description of your app:

  • Error-free
  • Engaging and to the point
  • Include all the best features of the app
  • Point out which problems can be solved with the app

Recommended Reading: “This is how you increase app store ranking”

Here are some additional tips for your app store page:

  • Post informative and visually appealing screenshots
  • Choose good SEO keywords and place them in your description.
  • Make your description localized so that it reaches other markets with more users.

Localizing your Mobile App for the World Marketplace

If you want your app marketing strategy to succeed and your app to become successful and popular worldwide than your app needs to be available in more languages than just English. If you are trying to attract a global audience, then you need reach out to the vast majority of people that don’t speak English. Some of the best languages to have for your app include English, French, Japanese, German, Korean, and Chinese. Start localizing your mobile app to all the markets that are relevant to it. As your app becomes more popular, you can expand your level of support for it. Refrain from using any automatic translating technology because it is not often accurate. Take advantage of the numerous app localization companies which can assist in launching your mobile app to the world marketplace.

Cross-Promotions

If you have already released more than one mobile app, then using cross-promotions to motivate your existing users to download and try your other mobile apps is the right app marketing strategy.

You can use cross-promotion networks like Tap for Tap, Tappx, and Tapdaq to expand your reach. They use a credit system where credits can be earned from downloads, taps, and expressions. Other people’s apps will be advertised in your own app, which will earn you credits. These credits can be exchanged for creating your own app advertisements in other people’s apps.

Mobile games use cross-promotions a lot, but you can use it for other types of apps too. Make sure you are not exchanging advertisements with companies that you are competing against because you could potentially lose users over it.

Use A/B Testing to Enhance UI/UX

The visual appeal of an app will be very effective when promoting it. Just one icon could cause a disastrous app launch. If you can make the usability better, then you can attract new users and keep the old ones. You can make improvements to the UI/UX without going through a complete cycle of coding and designing. Instead, you can take advantage of the many A/B testing tools which exist. There are services on the internet like Apptimize, Optimizely, and Taplytics which can help you with this. They will generate 2 different versions of your app’s UI/UX. After that, they will keep track of the responses that these versions get from users. For instance, you can change the background colors and layouts. You can also find a button color that will draw the most attention. Once you do, go with a variant that is the most successful one.

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Got Questions? 

We've got answers:

answers:
What is a UX audit and why is it important for SaaS businesses?

A UX audit is a comprehensive evaluation of a product’s user experience aimed at identifying usability issues, gaps in the user journey, and friction points in the interface. For SaaS companies, a ux audit service plays a crucial role in improving conversion rates, reducing churn, and aligning user experience with business objectives. A thorough UX audit not only uncovers where your product fails to meet user expectations, but also highlights areas where UX design can actively drive revenue. SaaS platforms that invest in regular ux audits report higher user satisfaction, improved feature adoption, and lower ux audit cost in the long run.

What does the UX audit process include?

The ux audit process typically begins with competitor analysis and user research, followed by a heuristic evaluation of the current interface. We review behavioral data, conduct usability testing, and evaluate the product’s information architecture, visual design, and interaction flow. At ANODA, our ux audit agency also includes a ui audit to assess layout consistency and clarity. The final deliverable is a detailed report with actionable insights and recommendations tailored to your product’s goals and your target audience. Every phase is designed to reveal issues that hinder user satisfaction and limit the success of your digital product.

How do I know if I need a UX audit service?

If your users struggle to complete key tasks, drop off during onboarding, or if your digital product generates more support tickets than conversions — it’s a clear sign you need a UX audit service. Common symptoms of poor user experience include low engagement, usability issues, and high bounce rates. Our user experience audit service helps pinpoint friction points in your interface and reveals how to optimize the user flow for better performance. Even minor adjustments discovered through a UX UI audit can significantly improve both user satisfaction and business outcomes.

What’s the difference between a UX audit and a usability audit?

A usability audit is often a subset of a full ux audit service, focusing mainly on whether users can accomplish tasks effectively and efficiently. A ux audit, however, is broader. It includes analysis of user behavior, competitor analysis, alignment with business objectives, and sometimes even technical performance like load times. While a usability audit might only look at task flows, a ux audit report will offer a holistic view of your product’s entire user experience, including emotional response, clarity, and visual appeal. ANODA’s ux audit service combines both perspectives into a single, comprehensive report.

How does a UX audit improve customer satisfaction and retention?

When a product aligns with how users interact, it naturally leads to greater customer retention and better user satisfaction. Through user testing, we identify friction points, optimize the user flow, and redesign confusing or overwhelming components. A user experience audit service helps reduce the cognitive load, making interfaces intuitive and predictable. By addressing key pain points, improving the user interface, and testing with real users, ANODA’s ux audit agency helps transform frustrating user journeys into a seamless user experience — which is critical to turning freemium users into paid customers.

What deliverables do I get after the UX audit is complete?

After completing the ux audit, clients receive a structured ux audit report that includes a heuristic evaluation, audit findings, user feedback analysis, heatmap interpretations, and a prioritized strategic roadmap for implementation. This comprehensive report also outlines issues in visual design, information architecture, and user flow, with recommendations supported by user research and real data. The final step is a call with our UX team to walk you through the audit insights and show you how to begin implementing improvements.

How much does a UX audit service cost?

The ux audit service cost varies depending on the size and complexity of your digital product, the number of platforms (web, mobile), and the depth of user research and testing required. While a basic ui ux audit service for a landing page or web page might start around a few thousand dollars, a full user experience audit for a large enterprise software platform with multiple roles and flows can range significantly higher. That said, the average ROI from a ux audit service is reported to be over 1700%, making it one of the most cost-effective design process investments you can make.

Why choose ANODA as your UX audit company?

ANODA is not just a ux audit company — we’re a team of full-time, product-focused experts with extensive experience in transforming SaaS platforms. Our ux design audit services go beyond generic checklists. We tailor every ux ui audit to your target audience, product stage, and growth goals. With certified compliance (GDPR, HIPAA, WCAG), deep SaaS background, and proven results in boosting customer satisfaction and business performance, we provide more than just evaluations — we deliver actionable recommendations that drive outcomes. Our ux audit agency is trusted by startups and enterprises alike.

What role does user feedback play in a UX design audit?

User feedback is central to any effective ux design audit. It reveals how real users perceive your product, where they hesitate, what they enjoy, and what they ignore. In our ux audit process, we combine user feedback with data from user behavior tracking tools, interviews, and usability testing to ensure a 360° view of your product. This leads to a thorough ux audit service that not only highlights flaws in your current user interface, but also provides valuable insights on how to enhance satisfaction, engagement, and clarity for your target audience.

How long does a UX audit take and what happens after?

A full ux audit service typically takes between 2 to 4 weeks, depending on project complexity and the number of platforms evaluated. After delivering your detailed report, we offer ongoing support and can assist your team during the redesign project to ensure that changes align with the business analysis and audit findings. Our ultimate goal is to optimize your product’s user experience while maintaining design feasibility, implementation speed, and maximum ROI. With ANODA, the audit is just the beginning of strategic, measurable ux analysis.

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