MVP를 구축하는 것이 좋은 이유

05 Jul 2017
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The Problems with Developing Everything at the Same Time

Below are the risks involved if you try to develop all the features of your app at once instead of building Minimum Viable Product.

Budget Risk

Due to budget constraints, the initial ask won’t be possible. The initial ask is usually huge because of all the assumptions being made. This puts the budget for app development at risk due to the unpredictable expenses. Your budget for creating iOS or Android app would also need to get stretched in order to pay for all the various features of the app. Also, it’s possible that you will want to extra two or three new features into your startup app, due to new trends. The worst part is that your main business goal of your app may not even be getting considered here. If you build MVP mobile app you can prevent this from happening so that you will likely stay within budget. You would want that, right?

Value

The purpose of your mobile app should be to give your users and company some additional value, even if it’s an mCommerce app. You need to figure out the problem that you want a solution for. Surprisingly, a lot of app businesses do not even consider this. Your team may consider your company’s problems to be important, but your customers won’t care. If all app features are developed at the same time, then you stop focusing on the objective of your app. Instead, you have to spend extra money and time trying to validate assumptions and get feedback for your business or startup app from users. That way, you can develop the app that users are truly demanding.

Recommended Reading: The rise of mCommerce

Time-to-Market Risk

When developing a business or startup mobile application, you will usually have flexible timelines. Sometimes, however, there is a particular app launch date for the app which must be respected. Perhaps there is some special event on a set date and you need your app developed specifically for that event. In this case, there would not be a flexible timeline. Anytime there are big events which app products need to be ready for, to have a successful app launch, your time-to-market will not be flexible. In other cases, your stakeholders or business leaders may decide on a certain date which suits their needs. This might pertain to releasing hardware which is compatible with the app or running ad sales.

Budgeting and Time Risks

If you try to develop everything at the same time then budget for your app and time-to-market can be in jeopardy. Once again, you will be investing extra money and time toward developing the app. This is especially true if your assumptions are invalidated or your business objectives are not focused on enough. The chances of these things can be reduced if you build MVP mobile app and smaller and more frequent app releases.

Assumptions

You will be making several assumptions in each iOS or Android app you create. For this reason, you must establish an iterative app development process where there is not just one delivery made. There will be numerous deliveries made on a continuing basis. Meanwhile, you can test out your assumptions and confirm them by analyzing the performance carefully and having users of your business or startup app give you honest feedback. This is how your mobile application will be enhanced. On the other hand, if you avoid building MVP mobile app first, and decide to implement all the features in the first version of your app, there will be too many assumptions made. Then you would have to spend a lot more money and time figuring out which assumptions are valid.

How to build MVP right

People hate the idea of eliminating some of their original desires for their app. You don’t have to make a bad app, though. MVP app is simply a product that becomes a bit different, but still very powerful and unique. Just don’t forget about the core value of your app idea and your business goal. This is a path for creating a successful and popular app. Uber, Airbnb, Instagram and other app titans started with creating the MVP app first.

The Business Objective

When you conduct smart scoping to build MVP the biggest priority of your app can be focused on. This priority should be accomplishing your business app objective. Either that or it is to focus on the criticisms of the users (or both). If you are working on the first version of your mobile app and you work to improve one main problem or feature, then you will create a better version for the next release.

Recommended Reading: 8 App Monetization Models For Your Mobile Application

Learnings Will Enhance a Product

The scope of your mobile app should be your main focus in order to quickly get your final product to the consumer market. Then you can get feedback from users and see which assumptions of yours can be validated. This will help you enhance subsequent versions of the app. You can learn a lot from your users’ activities by tracking things like analytics, user feedback, and usage behavior. Based on this information, you can make improvements to your app and release new updates which will make your users happier and raise your revenue.

Test Your Assumptions Affordably

Your assumptions can be tested from real information and user feedback. This allows you to keep the overall app development costs of a smaller project considerably low. But if you are trying to build a huge iOS or Android mobile application for the first launch of the app, the app development costs, and risks associated with this version will be huge. You’ll want to lower your scope, and build MVP so that a better app can be developed with less risk and for a lower amount of money.

Should I Lower My Scope?

You won’t always be making an app smaller if you cut down the scope. You can still keep the features that you want in the long run. First, you will need to give your mobile app some good direction by studying the learnings that we talked about before. Do not consider reducing your scope and building MVP mobile app a bad thing, because it’s absolutely opposite. Here are some situations that prove it:

The Idea is not tested – There will always be more risk if your idea is not too established in the market. If you then develop a big app and test it in an unknown market, it is even riskier.

Timeline Risk – If there is a strict deadline set, you will need to reduce the number of desired features in your app. That is the only way that you can meet the deadline.

Budget Risk – Do not just choose any technology or programming partner in order to get all the features that you want for your desired price range. Otherwise, you could end up with a lower quality app with many bugs and that will constantly crash. If you think too cheaply, you will usually get lower quality features in your startup app. So, always consider the quality of the features before the quantity.

Mobile App Scoping

At the end of the day, you’ll want a high-quality app delivered to users which satisfies their needs and your own business objectives. These would be objectives of giving your users a lot of value with an app while staying within your timeline and budget. If you go for MVP development, you can make this happen. Although it is easy to understand the thought of wanting to develop all the features at once, you also must consider how much riskier this would be. You don’t want to have a bad app released, do you? You can stay within your budget if you scope properly and then satisfy your timeline too. Soon you will find it less expensive to test out your assumptions and to gather feedback from users. You may have a list of apps that you wish to build in the immediate future. However, you may want to reconsider this list realistically.

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Got Questions? 

We've got answers:

answers:
What is a UX audit and why is it important for SaaS businesses?

A UX audit is a comprehensive evaluation of a product’s user experience aimed at identifying usability issues, gaps in the user journey, and friction points in the interface. For SaaS companies, a ux audit service plays a crucial role in improving conversion rates, reducing churn, and aligning user experience with business objectives. A thorough UX audit not only uncovers where your product fails to meet user expectations, but also highlights areas where UX design can actively drive revenue. SaaS platforms that invest in regular ux audits report higher user satisfaction, improved feature adoption, and lower ux audit cost in the long run.

What does the UX audit process include?

The ux audit process typically begins with competitor analysis and user research, followed by a heuristic evaluation of the current interface. We review behavioral data, conduct usability testing, and evaluate the product’s information architecture, visual design, and interaction flow. At ANODA, our ux audit agency also includes a ui audit to assess layout consistency and clarity. The final deliverable is a detailed report with actionable insights and recommendations tailored to your product’s goals and your target audience. Every phase is designed to reveal issues that hinder user satisfaction and limit the success of your digital product.

How do I know if I need a UX audit service?

If your users struggle to complete key tasks, drop off during onboarding, or if your digital product generates more support tickets than conversions — it’s a clear sign you need a UX audit service. Common symptoms of poor user experience include low engagement, usability issues, and high bounce rates. Our user experience audit service helps pinpoint friction points in your interface and reveals how to optimize the user flow for better performance. Even minor adjustments discovered through a UX UI audit can significantly improve both user satisfaction and business outcomes.

What’s the difference between a UX audit and a usability audit?

A usability audit is often a subset of a full ux audit service, focusing mainly on whether users can accomplish tasks effectively and efficiently. A ux audit, however, is broader. It includes analysis of user behavior, competitor analysis, alignment with business objectives, and sometimes even technical performance like load times. While a usability audit might only look at task flows, a ux audit report will offer a holistic view of your product’s entire user experience, including emotional response, clarity, and visual appeal. ANODA’s ux audit service combines both perspectives into a single, comprehensive report.

How does a UX audit improve customer satisfaction and retention?

When a product aligns with how users interact, it naturally leads to greater customer retention and better user satisfaction. Through user testing, we identify friction points, optimize the user flow, and redesign confusing or overwhelming components. A user experience audit service helps reduce the cognitive load, making interfaces intuitive and predictable. By addressing key pain points, improving the user interface, and testing with real users, ANODA’s ux audit agency helps transform frustrating user journeys into a seamless user experience — which is critical to turning freemium users into paid customers.

What deliverables do I get after the UX audit is complete?

After completing the ux audit, clients receive a structured ux audit report that includes a heuristic evaluation, audit findings, user feedback analysis, heatmap interpretations, and a prioritized strategic roadmap for implementation. This comprehensive report also outlines issues in visual design, information architecture, and user flow, with recommendations supported by user research and real data. The final step is a call with our UX team to walk you through the audit insights and show you how to begin implementing improvements.

How much does a UX audit service cost?

The ux audit service cost varies depending on the size and complexity of your digital product, the number of platforms (web, mobile), and the depth of user research and testing required. While a basic ui ux audit service for a landing page or web page might start around a few thousand dollars, a full user experience audit for a large enterprise software platform with multiple roles and flows can range significantly higher. That said, the average ROI from a ux audit service is reported to be over 1700%, making it one of the most cost-effective design process investments you can make.

Why choose ANODA as your UX audit company?

ANODA is not just a ux audit company — we’re a team of full-time, product-focused experts with extensive experience in transforming SaaS platforms. Our ux design audit services go beyond generic checklists. We tailor every ux ui audit to your target audience, product stage, and growth goals. With certified compliance (GDPR, HIPAA, WCAG), deep SaaS background, and proven results in boosting customer satisfaction and business performance, we provide more than just evaluations — we deliver actionable recommendations that drive outcomes. Our ux audit agency is trusted by startups and enterprises alike.

What role does user feedback play in a UX design audit?

User feedback is central to any effective ux design audit. It reveals how real users perceive your product, where they hesitate, what they enjoy, and what they ignore. In our ux audit process, we combine user feedback with data from user behavior tracking tools, interviews, and usability testing to ensure a 360° view of your product. This leads to a thorough ux audit service that not only highlights flaws in your current user interface, but also provides valuable insights on how to enhance satisfaction, engagement, and clarity for your target audience.

How long does a UX audit take and what happens after?

A full ux audit service typically takes between 2 to 4 weeks, depending on project complexity and the number of platforms evaluated. After delivering your detailed report, we offer ongoing support and can assist your team during the redesign project to ensure that changes align with the business analysis and audit findings. Our ultimate goal is to optimize your product’s user experience while maintaining design feasibility, implementation speed, and maximum ROI. With ANODA, the audit is just the beginning of strategic, measurable ux analysis.

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